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ABENA Partner

MediSens Wireless wins prestigious award

Friday, June 22 2018

Our partners from MediSens Wireless, developer of the sensor technology behind ABENA Nova with MediSens, have been selected as a Red Herring Top 100 North America Winner. 

MediSens Wireless announced today it was one of  the winners of the 2018 Red Herring Top 100 – North America. This is an award that celebrates the most promising and exciting startup companies in North America based on innovative technology, growth, entrepreneurship, and disruptive impact. 

“We are very proud of our partnership with MediSens and for being able to produce innovative continence products in cooperation with one of the world’s most innovative technology companies. This recognition is great motivation for the future development of ABENA Nova with MediSens,” 
Dag Winther Svendsen, Global Concept Manager for ABENA Nova with MediSens, commented after the award ceremony.

MediSens Wireless, founded in 2007, has developed the wearable sensor technology behind ABENA Nova with MediSens, the world’s first continence product for everyday use, and has an ambition of improving the quality of life for people living with incontinence. 

Red Herring Stamp of Approval for innovative technology 

Red Herring Top 100 North America is an annual list of outstanding startups and promising companies. This year, the winners were selected based on a review of applications from 1200 companies. 

The winners of the 2018 edition of the Red Herring 100 North America award were selected based on a number of criteria, including technological innovation, management strength, market size, investor record, customer acquisition, and financial health. 


More information


ABENA was founded in 1953.

The company is a family-owned Danish production and commerce company based in Aabenraa in Denmark. 

The Group is represented by subsidiaries in numerous countries, supplying more than 39,000 different products to over 90 countries worldwide. 

ABENA’s mission is to make life better for people with incontinence.

About MediSens Wireless

MediSens Wireless, Inc. was founded in 2007.

The mission of the company is to provide solutions to improve quality of life. The company’s goal is to develop a highly innovative technology platform and to offer meaningful care solutions to clients at home and extended care facilities. 

The company is based in Santa Clara, California (USA). 

About the partnership

A joint venture partnership based on shared goals.

ABENA Nova is a fusion of ABENA’s more than 50 years in health care and experience with incontinence products and caregivers, and the technological knowledge from Silicon Valley based MediSens Wireless. 

Press & Media Contact

For press and media inquiries, please contact:

Eva Sand

Digital Director
Egelund 35
6200 Aabenraa, Denmark